Why Your Shopify Brand’s ROAS Looks Great But Your Margins Are Shrinking
Founders of Shopify and DTC brands often celebrate a shiny ROAS number, but margins can fade in the background. If you hear about “Shopify ROAS margins,” you’re hearing a hint of the right direction—yet platform-reported ROAS can mask real profitability. A 4x ROAS might look impressive on an ad dashboard, but what actually lands in […]