About Karsten
Senior Operator. Founder. Your Growth Partner.
Denver-based e-commerce consultant with 10+ years of e-commerce marketing experience — from scaling Beauty Bay and Myprotein in-house to building and selling his own Shopify brand. Now helping founder-led DTC brands do the same.
The Founder
Built for Founders,
By a Founder
You hired an agency to grow your brand. The strategy looked solid on the pitch deck. But once you were onboarded, things started to feel off. Your account got handed to someone junior. Decisions were made without really understanding your margins or your data. And when results didn't come, the reporting got busier but the clarity didn't improve.
It's a pattern I've seen too many times. And it's exactly why I built REACH differently.
I’ve spent 10+ years in senior e-commerce roles — managing key European soccer accounts at Fanatics, leading global trading strategy at Beauty Bay, and driving triple-digit revenue growth across luxury, beauty, sports, and fashion and lifestyle brands like ORSYN, Mamene and Zellie’s.
But more than the big brands: I’ve built my own. RECOSIVITY was a sustainable athleisure Shopify brand I designed, launched, and scaled from the ground up — USA-made, DTC, and fully bootstrapped. I managed the ad spend, wrote the emails, built the Shopify store, and felt every margin squeeze and supply chain challenge firsthand. I sold the business and exited to focus fully on REACH.
That experience of having been on both sides of the table, operator and founder, is what makes REACH different from every other e-commerce agency you've spoken to.
When you work with REACH, you work directly with me. No account managers. No handoffs. No generic playbooks. Just a senior operator who has lived what you're building and knows how to grow it.
Core Values
How I Work
🎯
Results-First
Every dollar spent must have a clear path to revenue. We don't report on impressions or clicks, we report on what actually moved the needle.
🤝
Direct Partnership
You work with me directly, from the first call to the last report. No account managers, no handoffs, no surprises.
📊
Data-Driven Decisions
Strategy built on your real numbers: margins, CAC, LTV, and MER, not industry benchmarks or gut feeling.
🚀
Built to Scale Profitably
Growth that's sustainable, not just fast. Systems and strategies designed to improve your margins as you scale, not erode them.
⚡
Responsive & Accountable
Direct access to Karsten. Same-day responses. You'll always know where your account stands and what we're doing next.
🗻
Colorado-Based. Nationally Relevant.
Local accountability, national-calibre expertise, and a global perspective built from years working with brands across the US, UK, and Europe.
Certifications
Official Platform Partner
Across 5 Platforms
One of the only boutique consultants in the country holding official partner status across all five major e-commerce growth platforms.
Shopify Partner
Official Partner
Meta Business Partner
Paid Social Certified
Google Partner
Google Ads Certified
Klaviyo Partner
Email & SMS Certified
Triple Whale Partner
Analytics Certified
Expertise.com
Best in Boulder, CO
Team
The Team Behind REACH
A small creative team supporting founder-led brands with graphic design, email marketing, content creation and UGC management.
Emily
Designer & Email Marketing Specialist
Designer and Email Marketing Specialist with a strong background in retail, e-commerce, and brand creative.
Yana
Designer & Art Director
Award-winning designer and art director, e-commerce enthusiast, and unapologetic advocate for good design.
Let’s Talk
Ready to Work With Someone Who Gets It?
The first step is a free Growth & Revenue Audit — a 45-minute, no-pressure look at your current setup. You'll leave with a clear picture of what's working, what isn't, and what to fix first.